530medialab (Updates)

We took a trip to the bay to visit The Hundreds SF to install the new PhotoBooth. We also took this opportunity to meet up with Benny Gold. While we have been big fans of his work and followed his brand we had never met up with him. Benny is a stand up guy, and a great designer. We hope to get the opportunity to do something with Benny down the road.

Yesterday we received a copy of the first issue of Axel Speed magazine published by Daytona in Japan. Axel Speed is the baby of our friend Kenta Ogawara. Kenta has been talking about this magazine since we first met him a few years back, the idea sounded amazing (at least for me). Cars, motorcycles, fashion, skateboarding and interesting people, basically a lifestyle magazine of things I like. I have to say, this magazine did not disappoint , granted I am not able to read it as it is all in Japanese, but the pictures, design, and stories seem spot on. I don’t have to read Japanese to recognize cool clothing when I see it, along with great photography. Congrats Kenta, it is everything I thought it would be and more.

昨日は、アクセル速度の雑誌の創刊号デイトナ日本で発行されたコピーを受け取った。アクセルスピード我々の友人健太大河原の赤ちゃんです。以来、まず、彼の復帰は、数年会った健太この雑誌については、アイデア打診（少なくとも私にとって）を見事に語っている。自動車、オートバイ、ファッション、スケートボードや興味深い人々が、基本的に私のように物事のライフスタイルマガジン。私は、この雑誌は、失望していないと言わざるを得ないとして、すべて日本語で行います私はそれを読み取ることができません午前付与が、写真、デザイン、ストーリー上のスポットだ。私はクールな服を認識する時に日本語の私は大きな写真とともに、それを参照して読む必要はありません。おめでとう健太は、と思ったがすべてだことになるだろうし、もっと。

Some great clothing, now if only it was readily available in the US at a price I could afford.

いくつかの素晴らしい服を、今の場合だけ容易に、米国で私は余裕がある価格で提供された。

Oh, and a little piece on me. Kenta asked me if I would do an interview for him a while back for Daytona or Block magazine, shortly after the interview the magazine was killed. Well, a year later here it is. I have no idea what it says, but the pictures are great, and my daughter was super stoked to see herself in a magazine. I will let her take the magazine in for show-n-tell, and let her come up with whatever story she wants as to what it says. Kids have a great imagination. Thank you again Kenta, and congratulations on the magazine.

ああ、私には小さな作品。もし私デイトナまたはブロック雑誌の中に戻るために彼のインタビューを行うと健太は、雑誌殺害されたインタビューの直後に私は尋ねた。まあ、1年後にここにある。私は、写真もすばらしいが、私の娘が雑誌で自分自身を参照してくださいに興奮して超だったと言うことは考えている。私は彼女のショーのための雑誌をとるようになる予定のn、教えると、彼女にしたいどんな話をしてまで来るようにように言う。子供たちは素晴らしい想像している。再び健太、ありがとうと雑誌の祝辞を述べる。

It’s a little known fact that 530medialab initially started by doing print design. In fact all 3 founding partners formally were Art Directors for many of your favorite (or not so favorite) Car and Motorcycle magazines. We have always been fans of magazines and have taken the same approach from Print design into Web design, hence why our stuff might not look like everyone else on the world wide interweb.

We have been talking to The Hundreds about a magazine since we started working with them 4 years ago, so this project has been a long time coming. This project was truly a lot of fun to work on with Ben and Bobby and the rest of the crew at TH. If nothing else, it gave us a reason to bust out all of our magazines from the 90’s to reminisce over.

With this, we present The Hundreds magazine, Volume 1, Issue 1, available now at The Hundreds web store:

…or Montreal.

Tuesday brought a visit from Jeremy Wirth and his gf Jess. We have been talking to Jeremy for a while, he an amazing Art Director and recently worked with us on a print piece you will see very soon. Jeremy also co-runs a brand called Rated Rookies who we will be doing a collaboration with soon.

In typical 530 style we treated our guests to a fine lunch at 5 Cinco de Mayo. To our knowledge they don’t have good Mexican food in Montreal, so we needed to share with our new friends. While most follow our lead with Carne Asada tacos, or the Polla a la Plancha a few decide to stray onto the inside pages of the menu. Jess moved on this dish that we have nick named the “Sal”, as the only other person we have seen get this was Sal Barbier. Jess opted to not cover the eyes with tortilla chips like Sal, but she did do damage on this fish.

Jeremy and Jess finished their visit with us, then headed to Proper and the Long Beach Aquarium to pet sharks.

Enjoyed our visit with you guys, looking forward to seeing you in March?

Based on recent blog postings, you would think The Hundreds was our only client, not the case. Recently we started became the digital AOR for Globe, including Globe Surf, and Globe Skate, along with Dwindle, Speed Demons, Enjoi, Almost, Darkstar, Blind, and Tensor. Right now we are in the process of getting the hosting for all of the sites under control with our friends at (mt) Media Temple. Once the server transition is final and we have everything running, we will start the development of many new sites. Stay tuned for more.

In this picture; Christy (530), Ryan Afdahl (mt), Paul (530), Bart (530), David (530), and Scott Desmet (mt). Photo taken and courtesy of Jason McVeary(mt)

When I was a kid I dreamed of having a PK Ripper. We were luck enough to get one of the 300 26′ PK Rippers that The Hundreds did with SE Bikes and where is it going to go? On a wall. I spent all that time wishing for a bike, finally get it and it’s going to hang on the wall. The irony here is that we had to put the bike together, why is that ironic? We did not have any tools with the exception of a pocket knife, some sort of screw driver handle but with no attachments, and a ruler. And yes even with it going on to a wall, we still had to take the reflectors off, old habits are hard to break.

Thankfully 530 mascot Stitch was there to supervise the process of building the bike, or perhaps she was just looking for snacks?

… a little late.

Erik and I made our way up to Rosewood a while back to wish Ben and Bobby happy 6 years of The Hundreds. In typical 530 style we were there for about 25 minutes, and spent most of that time talking to Yasi about the movie Singles.